Enterprise purpose: to meet customer needs as the goal, to survive in the market, to develop in quality.

Corporate belief: We not only produce and sell goods, but also create and promote culture.

Enterprise Spirit: Seek only reasons to succeed, not excuses for failure.

Enterprise Talents: Talents are regarded as the foundation and employees as wealth.

Enterprise groups: sincere, understanding, cooperation and enterprising.

Enterprise management: to provide personnel quality, improve self-management.